These are some of the tools we find useful on a daily basis and we thought you might like them too. Saves you starting from scratch with every new project…
Statistically Speaking...
How-to-analyse is analytics and statistics software that can be included as part of a website or campaign build to enable you to track performance. It provides real-time statistics including demographics, behaviours, traffic sources and drop-offs to enable you to optimise your campaign or site appropriately. You can also track goal conversions which are the primary metric for measuring
how well your site fulfils business objectives - a goal conversion is registered once a visitor completes a desired action on your site, such as a registration or download. How-to-analyse can also be used as a standalone solution or tied into your current campaigns.
Real-time statistics showing:
  • Demographics and behaviours
  • Technology, including mobile
  • Social
  • Traffic sources
  • Ad nauseum
Content management made easy...
How-to-edit offers you full content management system (CMS) capabilities, giving you control of your website content. With set templates to work within, you can add or change copy without worrying about affecting any of the critical site structure. The system enables you to assign roles so that you can manage access appropriately and track changes per user.
How-to-edit can be customised to your needs by utilising off-the-shelf CMS including WordPress, Joomla, Contribute, Concrete 5 and Drupal or a fully bespoke CMS
  • Control your website content
  • Worry-free editing
  • Options to suit your needs:
    - Fully bespoke CMS
    - Off-the-shelf CMS, inc. WordPress, Joomla
It's good to talk...
How-to-mail enables you to create and send beautiful emails from only 0.03p per recipient. You can build a completely bespoke design or use and edit supplied templates, and also include useful features such as 'forward to a friend' and social sharing on Facebook and twitter. Email copy can be personalised and targeted using dynamic and spreadsheet-driven content
and the send process is fully managed using our servers and IT support team. How-to-mail also includes powerful tools to help you analyse the success of your email campaign and manage subscribers and lists.
  • Pay per recipient (from 0.03p)
  • Email templates available
  • Manage subscribers and lists
  • Powerful analytics
  • Add sign-up form to your site
  • Fully managed sending by us
Become a social animal...
Social media can be a minefield – do you need a Facebook page? Should you have a twitter account? How about LinkedIn? YouTube? Pinterest? The list seems endless and, without the right guidance, it's easy to get confused about what's right for your business. At Know-how, we have knowledge of all aspects of social media and can help you to devise a
sustainable social media policy. Find the right channel for your market, know when to speak and what to say - in a nutshell, we can advise at every stage of the process and help you to integrate social media where appropriate.
  • Advice on social media
  • Outlet to social media portals
  • Sustainable social media policy
  • Right channel for your market
  • Help you avoid social
    networking pitfalls
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