UEFA U21 Championship global campaign, strategy, assets and stakeholder management
• 44 page campaign guide:
– Campaign overview
– Global strategy
– Creative examples
– Messaging
– Communication hierarchy
– Templates
• 22 page participating national association guide
• Social post templates
• Channel art
• Playing surface integration
• Talking points
• Large screen animations
• Launch video
• Animated match schedule
• 11 page ticketing campaign guide, messaging and assets
ClientUEFAServicesBrainstorming, strategy, concepts, copywriting, campaign management, stakeholder workshops and management, design, delivery, motion graphicsProjectUEFA U21 Championship global campaign