Campaign to raise global awareness of FIH Pro League
• Origination and planning of campaign
• Design of concepts
• Multi-platform tactics, including LinkedIn for professional communications, social media and broadcast for the wider audience
• Storyboards
• Site recce, team briefing and directing video shoots
• Post production and editing
• Publishing
Elements created:
• LinkedIn campaign toolkit for use by internal and external stakeholders
• LinkedIn campaign for external stakeholders (partners, sponsors and suppliers)
• LinkedIn + fih.ch staff interviews
• Players’ interviews for social networks, localised and pushed in each territory
• Staged challenges including long edits and seven short versions pushed on social media with fans encouraged to supply their own equally amazing tricks for a chance to win tickets
• Launch video highlighting the unique attributes of FIH Pro League which was released on social, OOH and broadcast
