End-to-end campaign for FIH Pro League from conception to delivery
Devise a strategy that would deliver consistency across the globe whilst enabling countries to own their event. The solution was a set assets for international communications and a kit which included colour palette, national badges and graphics tailored to each competing team.
• Positioning analysis and reporting
• Product branding, including logo and creative concept
• 60 page core branding kit including:
– Product messaging
– Logo suite
– Editable artwork templates
– Campaign messaging
– Campaign assets
– Social media templates
– Motion graphics
• 30 page participating team kits for National Associations including:
– Logo suite
– Colour palette
– Tournament messaging
– Promotional materials
– Editable artwork templates
– Social media templates
• 30 page host kit including:
– Transport hub
– Last mile
– Fan village
– Stadium branding
– Broadcast graphics
– OOH advertising
ClientInternational Hockey Federation (FIH)ServicesConcept, design and branding, guidelines, branding toolkit, country assets, event branding, stadium branding, broadcast graphics, social media assets, promotional assets, motion graphicsProjectBranding
